Whether your letterhead and envelopes will be used for marketing, correspondence or newsletters, the design emblazoned upon them will be a direct representation of your company.
While there are many details to consider when it comes to selecting your stationary, such as the size, weight and texture of the paper, none is more important than the GRAPHIC DESIGN printed on your finished product. Clean logo designs with crisp, bold lettering using no more than two or three colors, if any, are well suited for law firms, medical practices and financial institutions, as well as general corporate correspondence. A thicker stock or textured paper adds more of a professional flair to your mailings, and will dress up a black and white design.
A stationary package intended for marketing purposes will often include a more colorful and complicated GRAPHIC DESIGN printed over colored paper to make it more eye catching. For ads, many choose color over paper quality to help balance out the costs, while still getting eye catching results.
The cost of your Stationary Package will vary depending on the size and quality of paper you select and the type of ink and finish used. Glossy vs. matte, black and white or two color vs. four or full color, and thicker, textured paper vs. a standard page will all factor into final costs so be certain to choose materials that will fit within your budget.
Most printers can upload and work with your own logo, or other artwork, if you have one to use. If you don't have your own artwork, or wish to create a fresh new look, a GRAPHIC DESIGN artist can work with you to create the image or images you need to complete the perfect Stationary Package for your business. If the stationary is poorly printed, with a tacky design, it will most likely wind up being tossed in the round file, and that
can add up to an awful waste of money and trees, so it is always a good idea to get a couple of opinions from coworkers before signing off on a final proof. However, a well laid out, attractive design will make your mailing stand out, and will let others know that when they deal with your company, they are working with professionals.