When we look at off-site web analytics we refer to web measurement and analysis irrespective of whether you own or maintain a website. We will measure the website's potential audience (opportunity), its share of voice (visibility), and buzz (comments) that it happens on the Internet as a whole.
Now when we look at on-site web analytics measure we look at a visitor's journey once on your website. In this case, we include its drivers and conversions; many things can be measure once a visitor is traveling on your site; for instance, which landing pages encourage people to make a purchase. With on-site web analytics we can measure things like the performance of your website in a commercial context.
This data is used to compare against key performance indicators for performance, and we use it to improve a web site and its marketing campaign's audience response. R K Solutions Group will install all the necessary tracking tools around your website to make sure your site is a success all around.